Share of Voice
See exactly how visible your brand is versus your competitors — and where to win attention next.
Understand share of voice at a glance
Share of Voice measures how much of the conversation in your market belongs to you versus your competitors. Aonsight tracks brand visibility across the sources that matter and turns it into a single, trackable percentage you can actually move.
Instead of guessing whether your marketing is landing, you get an evidence-based view of who owns the mindshare in your category — broken down by competitor, topic and region.
Put Share of Voice to work
Benchmark your visibility
Quantify your share of the market conversation and see exactly where you sit against named competitors.
Spot the whitespace
Find the topics, regions and segments where no one is dominating yet — and move before your rivals do.
Prove marketing impact
Track Share of Voice over time to connect campaigns and content to real movements in mindshare.
Prioritise spend
Direct budget and effort toward the themes and channels with the biggest visibility upside.
Built for the whole go-to-market team
Share of Voice gives every team a shared, evidence-based view of the market — so decisions get made on facts, not instinct.
Marketing leaders
Justify budget and strategy with a hard number that ties activity to market presence.
Founders & CEOs
Understand your standing in the market at a glance, without commissioning expensive research.
Sales teams
Walk into deals knowing how your brand stacks up — and where the competition is weak.
Content & demand gen
Pinpoint the topics worth owning and measure whether your content is shifting the needle.
A look inside Share of Voice
How a challenger brand doubled its Share of Voice in two quarters
A B2B services firm used Aonsight to find under-served topics in their category, refocused their content there, and grew measured Share of Voice from 8% to 17%.
Read the full case study+9 pts Share of Voice
Result achieved with Share of Voice.
See a real Share of Voice report
Download an example report to see the kind of output you can generate in Aonsight.
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