Personas
Define and find the exact buyers who fit — then build pipeline around them.
Understand personas at a glance
Personas lets you describe your ideal buyers and map them to real businesses and contacts in the dataset.
Turn abstract ICP definitions into living, addressable segments you can prospect, message and measure.
Put Personas to work
Codify your ICP
Capture what a great-fit customer looks like in a reusable persona.
Find lookalikes
Surface real businesses and contacts that match each persona.
Tailor messaging
Speak to each persona's priorities with relevant outreach.
Align teams
Give sales and marketing one shared definition of who to target.
Built for the whole go-to-market team
Personas gives every team a shared, evidence-based view of the market — so decisions get made on facts, not instinct.
Marketing
Build campaigns around clearly-defined, addressable personas.
Sales
Prospect against a precise, shared definition of best-fit buyers.
Founders
Keep the whole team focused on the right customers.
RevOps
Operationalise your ICP across systems and reporting.
A look inside Personas
Aligning sales and marketing on one ICP
A scale-up rebuilt its personas in Aonsight, aligning teams and improving MQL-to-SQL conversion by 22%.
Read the full case study+22% MQL→SQL
Result achieved with Personas.
See a real Personas report
Download an example report to see the kind of output you can generate in Aonsight.
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