ICP Matching
Every prospect scored against your ideal customer profile — automatically.
Understand icp matching at a glance
ICP Matching automatically scores every business in your target market against the criteria that define your ideal customer — industry, size, tech stack, location, growth signals and more.
Rather than manually filtering lists, you get a ranked feed of accounts that look most like your best customers, ready to action immediately.
Put ICP Matching to work
Focus on best-fit accounts
Automatically surface the prospects most likely to convert and retain.
Remove guesswork from prioritisation
Give every rep an objective score they can use to sequence their day.
Improve conversion rates
Working best-fit accounts first consistently improves win rates and deal values.
Keep ICP definitions live
Update your ICP and see the whole list re-score in real time.
Built for the whole go-to-market team
ICP Matching gives every team a shared, evidence-based view of the market — so decisions get made on facts, not instinct.
Sales leaders
Ensure reps spend time on accounts worth winning.
SDRs
Start every day with a ranked list of who to call.
RevOps
Build routing and scoring into your motion systematically.
Marketing
Target demand-gen only at the accounts that fit.
A look inside ICP Matching
Improving pipeline quality with ICP scoring
A scale-up applied ICP Matching to its inbound leads and improved average deal size by 28% by filtering out poor-fit accounts earlier.
Read the full case study+28% average deal size
Result achieved with ICP Matching.
See a real ICP Matching report
Download an example report to see the kind of output you can generate in Aonsight.
Related articles & blogs
Related features
Personas
Turn your ICP into living, addressable segments mapped to real businesses and contacts in the dataset.
Learn moreProspectingContact Finder
Search 70M+ businesses and surface verified decision-maker contacts — the exact people to reach, ready for outreach.
Learn moreProspectingProspecting Filters
Combine firmographic, technographic, geographic and signal-based filters to build hyper-targeted prospect segments instantly.
Learn moreMarket ResearchIntent Identifier
Surface in-market accounts displaying buying signals, combined with fit so you work the warmest opportunities first.
Learn more